Some dogs don’t shine in the shelter. It can be a frightening and heartbreaking place, and a dog’s true personality can be hidden. But we believe that all of these scared, injured, or overlooked dogs deserve the chance to be transformed; to reveal their true magic and metamorphose into unique, lovely, downright magical creatures.

We’re launching our new line of sparkly gems (very unicorn-esque) called The Unicorn Project. The proceeds from sales of this jewelry will be dedicated to dogs in shelters that need the extra help, whether it be sponsoring rescue costs or helping to fund medical treatment. These earrings will be excluded from our general fundraisers so that we can ensure funds are earmarked for unicorns.

Unicorn Project earrings will ship in special unicorn-inspired packaging (think colorful) and come with an informational card about the project.

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